B2C Performance Media Manager

Software Guidance & Assistance, Inc., (SGA), is searching for a B2C Performance Media Manager for a contract assignment with one of our premier SaaS clients. This role is hybrid in San Francisco, CA or San Jose, CA . This is a hybrid role.

As Performance Media Manager you will be accountable for driving acquisition and engagement programs for Adobe's Document Cloud products. We are a group who values data and creativity equally, continuously seeking the best of left and right brain approaches.
In this critical role, you'll focus on building innovative performance media programs and relevant customer experiences to drive acquisition of new customers. Your challenge is to develop a performance media strategy and grow annual recurring revenue (ARR). You'll be helping to shape customer marketing strategy across paid social, and programmatic media. In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Marketing Analytics, Adobe Studio, Business Unit, and Web teams.

Responsibilities :

• Actively support Campaign and Go-to-Market team's objectives including direct response acquisition campaigns (paid and free users), as well as engagement and retention for existing Adobe customers.
• Receive and interpret briefs; tactically plan, launch and optimize media channels within a media campaign
• Upload assets into internal creative tool for trafficking
• Go into paid social platforms to QA campaign and creative set-up
• Develop and execute detailed testing plans, including tracking and measurement
• Own 1st party audience targeting segmentation and suppression strategy
• Play a role in Ad Operations, Trafficking Programmatic Display campaigns in our 3rd Party Ad Server to align with our personalization/segmentation strategy
• Manage and partner with our internal Programmatic Trade Desk, as well as external agencies to plan and optimize performance media campaigns across display, video, and paid social.
• Craft meaningful insights for weekly and quarterly reports
• Support quarterly business reviews and campaign wrap-ups
• Regularly contribute to media standards and campaign processes
• Plan and optimize paid media campaigns to support and scale customer acquisition, and meet quarterly targets
• Collaborate with analytics team to recommend, design, and execute experiments and uncover new ways to increase paid media conversion
• Continuously test creative and placements

Required Skills :

• Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency.
• Proven expertise in performance media, across Programmatic Display, and Paid Social, particularly in creative trafficking across channels.
• In-platform buying experience in DSP Platforms and Paid Social platforms a definite plus, (DV360, Trade Desk, Facebook/Instagram, LinkedIn, Google Ads); Paid Search knowledge helpful, but not essential for this role.
• Ability to learn our technology, products, and systems quickly
• Robust analytical skills - the ability to digest large amounts of data, identify relevant trends, pursue the most important questions, and take action
• Ability to work effectively within a team in a fast-paced, growth environment
• Ability to plan, manage and work on multiple projects and schedules
• Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail
• Clear communicator to deliver POVs with solid rationale
• Ambition to grow with the company and take on more responsibility
• 5+ years of digital media experience
• Bachelor's Degree or higher

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.